SODÁ is a Mexican creative duo formed by director Luis Gerardo LoGar and cinematographer & co-director Germán Vilche, bringing together two generations of filmmaking through a shared cinematic vision.

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Born from cinema and driven by storytelling, their work blends Germán’s experience and visual precision with LoGar’s fresh and experimental perspective. Together, they create films where narrative, emotion, and image work as one — always looking for new ways to elevate commercial storytelling.

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Their versatility spans automotive, fashion, sports, music, and narrative-driven advertising, moving seamlessly between highly crafted imagery and intimate, human stories. At the core of SODÁ is a simple philosophy: innovate with purpose, create with story.