Hector is a director with many years of experience across advertising, fiction, and series. His career spans a wide range of formats and storytelling styles, allowing him to move seamlessly between narrative worlds and commercial craft. While his background in fiction has shaped his cinematic sensibility, his true passion lives in advertising—where ideas must connect instantly and emotionally. Héctor has collaborated with leading brands such as BBVA, La Costeña, Gatorade, GNP Seguros, Ford, and many others, delivering work that balances strong visual language, clear storytelling, and strategic impact. His approach combines experience, precision, and a deep understanding of brand-driven narratives.