We are a MEXICAN PRODUCTION STUDIO focused on creating photographic and audiovisual material.
We aim to create and tell stories through photography and video; to give a twist to content creation and thus, adapt to the most direct needs of each project, material, or brand.
We are made up of the most creative individuals in the industry: innovative, unstoppable thinkers who are always striving for more
Our main differentiator is the complete integration of production departments under one the same roof, including producers, directors, photographers, colorists, animators, editors, and much more.
This synergy allows us to operate in a highly efficient manner, aligned with the objectives of each project we undertake, ensuring exceptional results in every production.
Palmar began like any great idea or story: with a dream and the determination to make it a reality.
We aimed to transform traditional content creation by telling stories beyond images or videos and genuinely capturing the objectives of each brand, project, or industry while meeting their needs in a unique, creative, and innovative way.
We started in October 2018. We all dreamed of creating a space where we would truly want to work. We wanted our daily work not to feel like work but to be an enjoyable space where our coworkers would genuinely become family.
We wanted, and still want, to continually learn and grow. That's why we seek the most innovative minds—dreamers who are breaking paradigms and have gradually become teachers and mentors for everyone at Palmar. We wanted, and want, our environment to be a growing bubble of inspiration.
And always, we aim to create content that stands out, makes us proud, and marks our trajectory in the world of content creation, advertising, and audiovisual media in Mexico and beyond.
HOW DID WE START
For us, people are the most important—they shape us, nurture us, and ultimately define who we are.
We started with four; today, we are many more.
KEY PEOPLE WHO MADE THIS A REALITY
GONZALO RAMIREZ
Founder / Head Producer
From the financial world to creating what Palmar Productions is today, Gonzalo Ramirez understands what it means to transition from one world to another and how to adapt and truly listen to an audience. This Mexican director and producer has distinguished himself with his dynamic, unique, and aspirational style, establishing himself in the world of content creation, video, and photography.
Driven by creativity, and always a step ahead, he’s created more than just a company—but a family. Since 2018, he has been determined to revolutionize videography, and has directed projects for brands such as Corona, MG, Grupo Bimbo, Pepsi, Ikea, H&M Mexico, as well as short films.
MICHELLE SENDRA
Head Creative
Michelle started in publishing as one of the youngest digital editors of her generation. For almost 9 years, she worked in various sectors of the beauty industry, including magazines, PR for luxury brands, the creative sector, and production.
Today, this passionate individual in writing, photography, and design, creates and develops digital campaigns for various brands. Her creativity is unique, and her talent for communication and words is outstanding. She has created iconic campaigns for brands such as Lancôme, H&M, and Calvin Klein, among others.
JUAN PABLO CASO
CEO / HEAD PRODUCER
With several years in the creative world, Juan Pablo has grown into an excellent producer and leader. As manager of one of the most influential brands in the country, this marketer expanded his expertise to become a key member in the history of Palmar.
Passionate about photography, Juan Pablo has shown that being a leader means being a teacher. He has directed and produced numerous projects for top brands such as Grupo Bimbo, Mazda, Lala, Lancôme, Calvin Klein, Ikea, Sony, and many others.
Over the years, he has trained several team members who are now part of the company, becoming more than just a boss—a mentor. With and without a camera.
SALVADOR DE LA MAZA
Head of Planning
Salvador is one of those who truly understands people. Since his arrival, the company has been different—in a good way. Salvador combines the emotional and human side with a marketing and strategy mindset.
He has worked for over six years in advertising, media, and digital marketing strategies.
Today, he is part of Palmar and Taco Banana as Head of Planning, thanks to his ability to coordinate and deliver. He has become the perfect link between the production studio and the agency, as well as a listening ear for everyone who needs it.
