We are a MEXICAN PRODUCTION STUDIO focused on creating photographic and audiovisual material.
We aim to create and tell stories through photography and video; to give a twist to content creation and thus, adapt to the most direct needs of each project, material, or brand.
We are made up of the most creative individuals in the industry: innovative, unstoppable thinkers who are always striving for more
Our main differentiator is the complete integration of production departments under one the same roof, including producers, directors, photographers, colorists, animators, editors, and much more.
This synergy allows us to operate in a highly efficient manner, aligned with the objectives of each project we undertake, ensuring exceptional results in every production.
Palmar began like any great idea or story: with a dream and the determination to make it a reality.
We aimed to transform traditional content creation by telling stories beyond images or videos and genuinely capturing the objectives of each brand, project, or industry while meeting their needs in a unique, creative, and innovative way.
We started in October 2018. We all dreamed of creating a space where we would truly want to work. We wanted our daily work not to feel like work but to be an enjoyable space where our coworkers would genuinely become family.
We wanted, and still want, to continually learn and grow. That's why we seek the most innovative minds—dreamers who are breaking paradigms and have gradually become teachers and mentors for everyone at Palmar. We wanted, and want, our environment to be a growing bubble of inspiration.
And always, we aim to create content that stands out, makes us proud, and marks our trajectory in the world of content creation, advertising, and audiovisual media in Mexico and beyond.
HOW DID WE START
For us, people are the most important—they shape us, nurture us, and ultimately define who we are.
We started with four; today, we are many more.
KEY PEOPLE WHO MADE THIS A REALITY
GONZALO RAMIREZ
Founder / Head Producer
From the financial world to creating what Palmar Productions is today, Gonzalo Ramirez understands what it means to transition from one world to another and how to adapt and truly listen to an audience. This Mexican director and producer has distinguished himself with his dynamic, unique, and aspirational style, establishing himself in the world of content creation, video, and photography.
Driven by creativity, and always a step ahead, he’s created more than just a company—but a family. Since 2018, he has been determined to revolutionize videography, and has directed projects for brands such as Corona, MG, Grupo Bimbo, Pepsi, Ikea, H&M Mexico, as well as short films.
MICHELLE SENDRA
Head Creative
Michelle started in publishing as one of the youngest digital editors of her generation. For almost 9 years, she worked in various sectors of the beauty industry, including magazines, PR for luxury brands, the creative sector, and production.
Today, this passionate individual in writing, photography, and design, creates and develops digital campaigns for various brands. Her creativity is unique, and her talent for communication and words is outstanding. She has created iconic campaigns for brands such as Lancôme, H&M, and Calvin Klein, among others.
JUAN PABLO CASO
CEO / HEAD PRODUCER
With several years in the creative world, Juan Pablo has grown into an excellent producer and leader. As manager of one of the most influential brands in the country, this marketer expanded his expertise to become a key member in the history of Palmar.
Passionate about photography, Juan Pablo has shown that being a leader means being a teacher. He has directed and produced numerous projects for top brands such as Grupo Bimbo, Mazda, Lala, Lancôme, Calvin Klein, Ikea, Sony, and many others.
Over the years, he has trained several team members who are now part of the company, becoming more than just a boss—a mentor. With and without a camera.
SALVADOR DE LA MAZA
Head of Planning
Salvador is one of those who truly understands people. Since his arrival, the company has been different—in a good way. Salvador combines the emotional and human side with a marketing and strategy mindset.
He has worked for over six years in advertising, media, and digital marketing strategies.
Today, he is part of Palmar and Taco Banana as Head of Planning, thanks to his ability to coordinate and deliver. He has become the perfect link between the production studio and the agency, as well as a listening ear for everyone who needs it.
Here are some examples of videos we have created over the years, allowing you to see how our work has evolved.
Initially, we focused on creating content for brands on social media. Today, we aim to conquer the world. We generate content and advertising for mass media, digital platforms, audiovisual formats, and any possible format.
We know that the world is advancing rapidly, and we move at the same pace. We are building more capable teams, better-qualified people, and projects with greater challenges and opportunities.
Today, we create photography and video with the best photographers and directors in Mexico. We develop creative concepts based on each brand's and client's needs and objectives. We oversee and execute the production of each material, considering all factors and services, such as:
THE SERVICES THEN VS NOW
Sound Design & Music Composition
Voice Over Recording
Color Correction & Motion Graphics
2D 3D Animation, Compositing & EFX
Custom Delivery
POST - PRODUCTION
Crew and Staffing
Video/ Photography
Location Management, Scheduling & Logistics
Cameras, Equipment & Aerial Drones
Live Video Streaming
Multi- camera switching
Live Edit
Direction, Project Management, & Coordination
Creative (Concept, Script & Copy writing)
Actor / Model Casting & Character Design
Location Scouting, Set Building & Design
Music Scoring, Music Licensing & Acquisition
PRE - PRODUCTION
PRODUCTION
FULL SERVICE VIDEO PRODUCTION
TVC DIRECTORS
DIGITAL DIRECTORS
PHOTOGRAPHERS
MISSION Y VISION
Mission
To enhance and promote our content and ideas through the products, services, and brands of our clients. We focus on ensuring that the processes and work experience are positive for everyone involved in the project.
Vision
To discover and develop talent so their work transcends and leads to something greater than ourselves with dynamic content.
We embark on a journey where creativity knows no bounds, where every idea is an opportunity, and where the status quo is left behind. At Palmar, we believe in the power of people. We are more than a company; we’re a community. It’s all about people—it always has been and always will be. People matter more than anything. We care about those we work with and those we serve. We are all about building trust-based relationships and establishing win-win partnerships.
We aim to reach other continents, dive into the world of advertising without limits, create content for anyone with a project, product, or story worthy of being told, and always learn and grow in the process.
MISSION AND VISION
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